Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empowering organizations to run their cloud environments securely and efficiently to accelerate their businesses.
Working at Upwind is an exhilarating journey of innovation and growth. Every day presents new challenges and opportunities that fuel my passion and drive. In this dynamic environment, I’ve collaborated with talented individuals who value inclusion and embrace different perspectives.”
Being an Upwinder
We are Driven by Customers
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We value speed
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
As a UI/UX designer, I enjoy creating user-friendly experiences that deliver innovative technology. It’s empowering to be part of a company that values inclusion and embraces unique perspectives in the cybersecurity industry.”
Upwind is a place where diversity of thought is encouraged and accepted. My ideas are valued, my voice is heard, and my potential is realized. We are shaping the future of cloud security.”
Open positions
Demand Generation Execution Manager (Remote)
About The Position
Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.
We’re looking for a Demand Generation Execution Manager who’s equal parts operator and learner—someone who’s excited to dive into a signal-based demand strategy, fully understand it, and bring it to life through bold, modern execution.
This is not your traditional MQL-based demand gen role. We’re building a pipeline engine that combines buying signals, AI workflows, and deeply aligned sales and marketing motions. You’ll be the execution partner who turns strategy into movement—campaigns, programs, plays, and assets that generate true demand and help sales close deals faster.
This is a hands-on, high-impact role. You’ll report into the Head of Demand Gen and partner with the extended marketing team to scale programs, launch campaigns, and help build one of the most modern, buyer-centric GTM engines out there.
Responsibilities
- Execute demand programs across every channel — paid media, organic social, ABM campaigns, email, events, and more.
- Operationalize the strategy — take core GTM plans and turn them into ads, copy, content ideas, and outbound kits that get real results.
- Support the AI-powered workflows that fuel our SDR team—from coordinating messaging for outbound sequences to partnering with Marketing Ops and GTM Engineering to help build the workflows themselves. You’ll play a key role in enabling signal-based selling at scale.
- Execute the content calendar for organic social in partnership with the extended marketing team, making sure it lines up to key launches and GTM initiatives.
- Manage paid media execution — coordinate copy, assets, and campaign inputs for our paid agency, and track what’s performing.
- Collaborate cross-functionally — work tightly with Product Marketing, Field Marketing, Sales, SDRs, and Marketing Ops to align on programs and performance.
- Activate ABM programs — support tiered ABM plays, build outbound kits, and partner with AEs and SDRs to make sure they’ve got everything they need to engage the right accounts.
Requirements
- 2–3+ years in a demand gen or marketing execution role, ideally at a fast-paced B2B company.
- Familiarity with tools like HubSpot, Salesforce, Outreach, and ad platforms like LinkedIn, Google Ads, and Reddit.
- Execution-oriented mindset — you love making things happen and getting stuff over the finish line.
- Curious and eager to learn — you don’t wait for someone to teach you, you go figure it out and come back smarter.
- Collaborative and relational — you know how to work cross-functionally and build trust to get things done.
- Comfortable in ambiguity — you’re down to build the plane while we’re flying it.
- Driven to grow — every day you aim to do just 1% better, and that adds up fast.
- Passion for building what’s next in demand gen — you’re not just running campaigns, you’re helping shape a modern GTM engine that drives pipeline, not just leads.
