Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empowering organizations to run their cloud environments securely and efficiently to accelerate their businesses.
Working at Upwind is an exhilarating journey of innovation and growth. Every day presents new challenges and opportunities that fuel my passion and drive. In this dynamic environment, I’ve collaborated with talented individuals who value inclusion and embrace different perspectives.”
Being an Upwinder
We are Driven by Customers
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We value speed
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
As a UI/UX designer, I enjoy creating user-friendly experiences that deliver innovative technology. It’s empowering to be part of a company that values inclusion and embraces unique perspectives in the cybersecurity industry.”
Upwind is a place where diversity of thought is encouraged and accepted. My ideas are valued, my voice is heard, and my potential is realized. We are shaping the future of cloud security.”
Open positions
Head of Product Marketing
About The Position
Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.
We’re looking for a Head of Product Marketing who will help define how the world understands Upwind—our product, our point of view, and the value we deliver to cloud security teams. In this role, you will own the strategy and execution for our product marketing function. You bring deep technical curiosity and exceptional storytelling instincts, translating complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders.
This role calls for someone who thinks outside the box, writes exceptionally well, and learns fast. You’ll be deeply obsessed with customers: their use cases, their pain, their workflows, their outcomes, and the stories that reveal the real impact of Upwind. You’ll work hand-in-hand with Product, Sales, and Marketing, across time zones, to define how our product shows up in the market. You’ll partner directly with executives to sharpen messaging and shape new narratives, while leading a small team of technical PMMs.
Responsibilities
- Become a subject matter expert on cloud security, our market, our buyer personas, and the technical nuances of the Upwind platform.
- Lead the strategy and day-to-day execution of the product marketing function, shaping both the long-term direction and the work we ship every week.
- Define use cases, value propositions, and audience-specific messaging that showcase how Upwind solves real cloud security challenges.
- Drive product launches end-to-end, from messaging and assets to internal enablement.
- Build and maintain the customer reference program; write compelling case studies and help Sales activate customer stories.
- Deliver key messaging that enables our marketing team to execute compelling campaigns and events. Work closely with our demand generation team to drive pipeline.
- Translate cloud security solutions into clear, engaging content for a variety of audiences, from engineers to executives.
- Produce technical collateral such as blog posts, webpages, whitepapers, interactive demos using Storylane, reports, demo videos, presentations, and other visual or written materials.
- Conduct competitive analysis and market research to inform product positioning and marketing strategies.
- Manage timely analyst relations responses for reports we are asked to participate in.
- Collaborate cross-functionally with Product, Sales, and Marketing and our executive team teams to ensure alignment on messaging and product launches.
- Operate as a player / coach leading and mentoring a small team of product marketing managers.
- Operate with grit, collaboration, and ownership—shipping product content and launches quickly in sync with our rapid feature release cycle.
Requirements
- 7+ years of product marketing, solutions marketing, product management, or sales engineering experience at an enterprise SaaS company—ideally a security startup.
- Exceptional technical writing and editing skills, with a portfolio showcasing diverse content formats and styles. You’re well-versed in messaging best practices and know how to cut through security jargon, simplify complexity, and make technical content feel human and useful.
- A proven track record of marketing to deeply technical audiences. You’re fully at home working with (and writing for) security, cloud, and engineering teams.
- Ability to think strategically, prioritize ruthlessly, and collaborate cross-functionally while shipping quickly in a high-growth startup environment.
- Prior experience working with CSPs is a plus.
- A willingness to dive in, get scrappy, and get 1% better every day. No ego, just momentum.
- Motivated by building and impact. You’re a builder at heart and want to help shape the future of cloud security at a startup committed to this mission.
