Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empowering organizations to run their cloud environments securely and efficiently to accelerate their businesses.
Working at Upwind is an exhilarating journey of innovation and growth. Every day presents new challenges and opportunities that fuel my passion and drive. In this dynamic environment, I’ve collaborated with talented individuals who value inclusion and embrace different perspectives.”
Being an Upwinder
We are Driven by Customers
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We value speed
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
As a UI/UX designer, I enjoy creating user-friendly experiences that deliver innovative technology. It’s empowering to be part of a company that values inclusion and embraces unique perspectives in the cybersecurity industry.”
Upwind is a place where diversity of thought is encouraged and accepted. My ideas are valued, my voice is heard, and my potential is realized. We are shaping the future of cloud security.”
Open positions
Head of Marketing Operations
About The Position
The Head of Marketing Operations is a foundational role that ties together marketing strategy and the technical systems that support it. You’ll lead the marketing operations function and be our resident GTM engineer on the marketing team owning the technical architecture that powers our marketing and SDR engine. Positioned as a close partner to RevOps, you will ensure our marketing stack integrates flawlessly with the broader revenue ecosystem, bridging marketing and sales with scalable infrastructure, automation, and actionable insights.
This role exists at the intersection of strategy, systems, data and engineering. You’ll design AI-enabled systems that drive growth, and lead cross-functional teams to implement them. You will build the operational backbone of the marketing function, enabling faster decisions, sharper targeting, and sustained growth.
If you’re excited to own both the AI-first architectural blueprint and the systemic engine of a high-performing Marketing and SDR team, this role is for you.
Core Responsibilities
Strategic Operations Leadership
- Develop and execute the marketing operations roadmap aligned to GTM goals, ensuring efficiency, scalability, and performance.
- Own marketing campaign infrastructure including planning, QA, performance tracking, and optimization workflows.
- Oversee marketing planning and ROI analysis in partnership with marketing and finance leaders.
- Define and implement lead lifecycle stages, scoring models, stage definitions, segmentation definitions, and routing logic.
Technical Systems Architecture
- Architect and maintain integrations across CRM (Salesforce) and marketing automation platform (HubSpot).
- Build data pipelines and automation frameworks to streamline GTM workflows, enable clean handoffs, and eliminate operational bottlenecks. (Clay, Hockeystack, Outreach, Ourm)
- Enable multi-touch attribution, experimentation infrastructure, funnel visibility, and campaign performance analytics. (Hockeystack)
Data & Analytics
- Build robust data models and reporting dashboards to drive visibility of marketing sourced and influenced pipeline and insights across the GTM funnel.
- Partner with leadership to deliver actionable metrics, forecasting models, and marketing intelligence to stakeholders.
Technology & Compliance
- Evaluate, implement, and manage best-in-class martech tools and integrations.
- Ensure compliance with data privacy laws (GDPR, CCPA) through governance, tagging frameworks, and consent management.
Team Management & Collaboration
- Lead cross functionally as well as a team of operators and technical consultants as needed
- Collaborate across Marketing, Sales, Product, and Data/Engineering to execute marketing strategies and operationalize growth plans.
Requirements
- Experience:
- 5+ years in Marketing Operations, RevOps, or GTM Engineering roles.
- Familiarity with scripting languages such as Python or Node.js is expected. Full engineering level is not expected, but with enough fluency to understand, debug, and collaborate on automation logic, workflow triggers, and API integrations.
- Deep experience with HubSpot, Salesforce and GTM tools (Hockeystack, Clay)
- Ability to interpret and design data mapping logic, lead flow diagrams, and integration schemas across marketing, sales, and data platforms.
- Familiarity with workflow automation tools (e.g. Zapier)
- Strategic mindset with a bias for execution
- Strong cross-functional communication skills
- Track record of scaling AI-enabled GTM systems to support rapid growth
- Analytical rigor and systems-thinking
