Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empowering organizations to run their cloud environments securely and efficiently to accelerate their businesses.
Working at Upwind is an exhilarating journey of innovation and growth. Every day presents new challenges and opportunities that fuel my passion and drive. In this dynamic environment, I’ve collaborated with talented individuals who value inclusion and embrace different perspectives.”
Being an Upwinder
We are Driven by Customers
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We value speed
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
As a UI/UX designer, I enjoy creating user-friendly experiences that deliver innovative technology. It’s empowering to be part of a company that values inclusion and embraces unique perspectives in the cybersecurity industry.”
Upwind is a place where diversity of thought is encouraged and accepted. My ideas are valued, my voice is heard, and my potential is realized. We are shaping the future of cloud security.”
Open positions
Product Marketing Manager
About The Position
We’re looking for a Product Marketing Manager, part technologist, part storyteller, and deeply hands-on in turning complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders.
You’ll thrive on diving deep into architecture, runtime behavior, Kubernetes environments, identity flows, APIs, and kernel-level telemetry, then translating that depth into content that earns trust. You’ll help define how the market understands runtime-powered cloud security, not with fluff or fear tactics, but with precision, clarity, and technical credibility.
You’ll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it’s architecturally different.
This is a hands-on, high-impact role where you’ll bring technical strategy to life through content. You’ll report to the Head of Product Marketing and collaborate closely with Product, Engineering, Demand Gen, Sales, and leadership to turn complex innovation into market-ready messaging and assets that drive real pipeline impact.
What You’ll Do
- Create and execute high-impact technical content. From deep-dive technical blogs and solution guides to architecture explainers and product landing pages, you’ll produce content that security engineers and cloud teams actually want to read.
- Own the technical narrative for launches. Partner with Product and Engineering to shape messaging frameworks, define use cases, and build supporting assets for new features and releases.
- Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, etc.
- Translate complex architecture into clear value. Turn runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning.
- Support demand with technical credibility. Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers over time, not just capture leads.
- Develop competitive and market POVs. Analyze the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets that stand up to scrutiny.
- Keep our technical voice sharp. Ensure our product storytelling is precise, modern, and human, authoritative when discussing architecture, and approachable when discussing customer value.
Requirements
- 3–6 years of experience in product marketing, technical marketing, solutions engineering, product management, or a related role at an enterprise SaaS company, ideally in cloud security or cloud infrastructure.
- Deep curiosity about how things work. You’re comfortable reading architecture docs, asking engineers hard questions, and understanding runtime systems at a technical level.
- Strong technical writing skills. You can take complex infrastructure concepts and turn them into structured, compelling narratives without oversimplifying or hiding behind jargon.
- Experience marketing to technical audiences. You’ve written for security engineers, DevOps teams, platform engineers, or CISOs and understand how to earn credibility with them.
- Hands-on execution mindset. You don’t just define positioning, you write the blog, build the page outline, create the sales asset, and help get it live.
- Familiarity with cloud-native environments. Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, or related domains.
- Comfort working cross-functionally. You can translate between Engineering, Sales, and Marketing without losing clarity or technical accuracy.
- Fluency in modern marketing tools. Comfortable with CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools, Storylane, or technical visualization tools.
- Data-informed and impact-driven. You care about adoption, engagement, and pipeline influence, and you refine messaging based on real feedback from the field.
- Comfortable with ambiguity and speed. You’re energized by building in a fast-moving startup where features ship quickly and messaging evolves alongside the product.
- Motivated by building and impact. You want to help define how runtime-powered cloud security is understood in the market, and you take pride in producing work that is technically excellent and materially drives growth.