Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empowering organizations to run their cloud environments securely and efficiently to accelerate their businesses.
Working at Upwind is an exhilarating journey of innovation and growth. Every day presents new challenges and opportunities that fuel my passion and drive. In this dynamic environment, I’ve collaborated with talented individuals who value inclusion and embrace different perspectives.”
Being an Upwinder
We are Driven by Customers
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We value speed
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
As a UI/UX designer, I enjoy creating user-friendly experiences that deliver innovative technology. It’s empowering to be part of a company that values inclusion and embraces unique perspectives in the cybersecurity industry.”
Upwind is a place where diversity of thought is encouraged and accepted. My ideas are valued, my voice is heard, and my potential is realized. We are shaping the future of cloud security.”
Open positions
Marketing Operations Manager
About The Position
Upwind Security is looking for a Marketing Operations Manager to own the execution, maintenance, and continuous improvement of our go-to-market systems, analytics, and reporting.
This role is ideal for someone who thrives in the operational layer of GTM: making systems work reliably with an AI-first mindset, and ensuring data-driven Marketing teams can execute with confidence.
You will partner closely with Revenue Operations and Marketing Leadership to run, maintain, and improve established workflows across Salesforce, HubSpot, Clay, Hockeystack, events, reporting, and GTM tooling.
What You’ll Own
Intake, Analysis, Triage & Day-to-Day Ops
- Serve as the first point of contact for Marketing Ops requests via Slack and other intake channels
- Triage, clarify, and resolve day-to-day requests (lists, ownership updates, campaign questions, quick data fixes)
- Investigate and resolve issues independently; escalate only true system or architecture problems
- Identify recurring requests and turn them into documented, repeatable processes
Campaign, Channel, SDR & Event Operations
- Own campaign setup, tagging, and hygiene in Salesforce and HubSpot
- Ensure event leads are properly uploaded, tagged, QA’d, and reflected in reporting
- Build and maintain campaign and event dashboards
- Perform retroactive cleanup on older campaigns and event lists as needed
- Build and maintain custom Hockeystack dashboards to support:
- Marketing channel performance
- Campaign reporting
- Product launches
- Design, execute, and continuously improvement of SDR and lead flow processes to reduce leakage and manual handoffs
- Implement, maintain, and improve lead flow processes across all marketing programs, including:
- Implementing automated tracking and reporting in SFDC
- Reducing manual copy/paste workflows
- Improving data visibility across Marketing, SDR, and Sales
Data Hygiene, QA & Governance
- Monitor enrichment success and data quality, escalating to RevOps as necessary
- Run proactive QA checks (missing owners, orphaned records, broken attribution)
- Investigate and resolve “missing data” issues before escalation
- Maintain UTM structure and generate new UTMs as needed
- Support GDPR compliance, including data access and deletion requests
Reporting & Executive Support
- Prepare and maintain weekly marketing and GTM reporting and self-service dashboards
- Proactively communicate analysis and insights of key data findings to marketing leadership
- Build and maintain SDR dashboards for:
- Weekly pipeline reporting
- Quota attainment by individual SDR
- Prepare inputs for quarterly board reporting related to marketing and pipeline
- Validate data accuracy and consistency across systems before reports reach leadership
- Support ad hoc leadership reporting with first-pass analysis and investigation
Research, Enablement & Documentation
- Create and maintain SOPs and how-to documentation for Marketing Ops processes
- Communicate system changes and train marketing users on new workflows
- Conduct research and execute lead list pulls using Clay, Salesforce, and sales engagement tools
What Success Looks Like
- Marketing has the dashboards and analytics they need to make better data-driven decisions
- Marketing Ops requests are handled quickly with minimal escalation
- Campaigns and events are consistently tagged and report accurately
- Manual processes are automated as much as possible to help the team scale
- Data quality issues are caught proactively
- SDR and marketing lead flow processes run with reduced manual effort
- Reports go out on time to support senior leadership
Requirements
Required
- 2–4 years of experience in Marketing Operations, Sales Operations, GTM Engineering, or a related ops role
- Strong hands-on experience with Salesforce and Clay
- Experience supporting campaigns, events, and GTM workflows
- High attention to detail and comfort working across multiple systems
- Ability to operate independently in a fast-paced environment
Nice to Have
- Experience with HubSpot and Hockeystack
- Familiarity with enrichment and data tools (ZoomInfo, Cognism, etc.)
- Experience supporting B2B SaaS or security companies
- Exposure to SDR or sales tech stacks
