Being an Upwinder
Culture is what happens when no one is looking
- We are Driven by Customers
We listen closely to understand our customers’ deepest challenges and pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value, over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We are proud of internal operational excellence that impact customers
- We Value Speed
We make decisions swiftly, recognizing many can be reversed or refined.
We act with urgency, not panic. We define Urgency as a clear plan & action.
We believe in failing fast, and aren’t afraid to change course when necessary.
With a bias for action we take risks, even in the face of uncertainty, knowing that speed drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us learn, fix, measure and level up quickly and build on each step with what we learn.
- 1% Better Every Day
We believe in the power of incremental improvements: every post mortem, every debrief, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards perfection.
- We Take Ownership for Outcomes
We get the job done and never assume that someone else will do it.
We own the outcome end to end, beyond the task itself, we seek for the actual impact.
No task is beneath us, and we never say “it’s not my job”
As owners, we communicate efficiently, give continuous feedback, and proactively escalate issues to keep everyone moving forward together. - Be Resourceful, raise the Bar
We create our own reality, accomplishing more with less by leaning on creative problem-solving and adapting to change.
We find the way, even when we face constraints and the path forward isn’t clear, we make it work without sacrificing quality or our commitment to high standards.
We see challenges as new opportunities to innovate, learn, and move forward stronger and better prepared.
- Execute with confidence, stay humble
Even when we have the right roadmap ahead, we never stop learning and questioning ourselves.
We are decisive, but we know how to fail fast.
We keep learning, testing assumptions, and adjusting as reality changes. “The most constant thing in the world is change”
