Why I Chose Upwind and Why This Series B Matters
Cloud infrastructure has become more complex than ever.
Environments are bigger, faster, and more interconnected. The explosion of data and the rapid adoption of AI have accelerated that complexity. Security teams are now managing risk in systems that change constantly and operate at unprecedented scale.
The tools that got us here cannot take us where we are going. This new reality demands something different.
When Old Assumptions Break
For years, cloud security products helped teams establish visibility and manage growth. They were necessary and effective for their time. But the assumptions they were built on no longer hold. Static environments are gone. Predictability is gone.
That gap is what led me to Upwind.
Why I Chose Upwind, First as a Customer
Before joining the company, I chose Upwind as a customer. I was looking for clarity in an environment that had outgrown traditional approaches and for answers that reflected reality, not best guesses.
What stood out was a clear acknowledgment that the future of cloud security requires a fundamentally different approach. One designed for continuous change and increasing complexity.
That belief is why I chose Upwind as a customer. It is also why I chose to join the company.
One Year In, the Conviction Is Stronger
Next month marks my one year anniversary at Upwind, and my conviction has only grown. Over the past year, I have seen how teams change when they finally have clarity. They move faster. They stop reacting to noise and start making confident decisions. Security becomes more focused and more effective.
Why This Series B Matters
That is why this Series B matters.
Not because of the headline, but because it validates a belief we committed to early. It gives us the ability to scale what is working, invest deeper in our customers, and continue building for the future reality of cloud, data, and AI.
This funding is fuel, not a finish line.
One year in, I am beyond proud of the decision I made as a customer and as an employee. And I am excited about what we are building next. This is our next wave.
A special thank you to Bessemer Venture Partners, Salesforce Ventures, and Picture Capital for joining us on this journey. We are equally grateful to Greylock Partners, Craft Ventures, Cyberstarts, TCV, Gili Raanan, Saam Motamedi, David Sacks, Gideon Hayden, Stephen Curry, Penny Jar Capital, and Omri Casspi for helping get us to this point and for believing in what comes next.
Hear What’s Next, Straight From Us
Want to hear what this funding really means for the future of cloud security? We’d love to share it with you, directly.
Our founding and executive team is opening up 1:1 time to chat with anyone who’s curious about what’s next for Upwind, and how we’re building the next generation of runtime-powered cloud security.
Whether you’re a CISO, security leader, investor, or curious builder, drop your info below and we’ll personally reach out to schedule time.
Up and up!
Rinki Sethi
Chief Security Officer
Upwind
