Upwind Makes Waves at AWS re:Invent 2025

AWS re:Invent 2025 marked a major milestone for Upwind. Throughout the week, we introduced significant platform innovations, expanded our leadership in runtime-first cloud security, and met thousands of builders, security engineers, and executives invested in securing the future of cloud and AI infrastructure.

Below is a full recap of every announcement, event, and moment from an exceptional week at re:Invent.

AWS re:Invent Day 1: December 1

We opened re:Invent with one of the most substantial announcements in Upwind’s history: the introduction of Upwind AI. This new release includes a unified AI security framework that is purpose-built for enterprise-scale model pipelines, GPU-accelerated infrastructure, AI microservices, and cloud-native application layers.

Event: re:Invent the Night at Smith & Wollensky

That same evening, we joined security leaders and cloud architects to gather for an evening of discussion around AI assurance, runtime context, and securing rapidly evolving cloud-native environments.

AWS re:Invent Day 2: December 2

Upwind Announces NVIDIA Partnership

On day two of re:Invent, we announced an expanded partnership with NVIDIA, integrating deeply across GPU-accelerated AI infrastructure and the NVIDIA NIM microservice stack to deliver continuous runtime visibility, dependency mapping, and threat detection for AI systems operating at scale.

This announcement was covered by media as well, including The Jerusalem Post.

AWS re:Invent Day 3: December 3

Upwind introduced major enhancements to our CSPM engine, delivering deeper data scanning, unified multi-cloud posture coverage, and runtime-grounded exposure validation across AWS, Azure, and Google Cloud.

In addition, we also announced the release of the new Upwind Asset Map, which provides a real-time, graph-based visualization of every asset, dependency, exposure path, identity, and architectural relationship across AWS environments.

On day 3 of re:Invent, Upwind co-Founder and VP Strategic Sales Lavi Ferdman also took the stage to discuss how runtime and AI are reinventing cloud security.

Event: High Tide Happy Hour That Felt More Like Home

While most vendors spent millions on huge corporate after parties, we did it differently—on a much cozier, more authentic level—with our customers and partners. In the words of one of our customers, our High Tide Hour in our private suite felt and was handled just like an intimate house party they would go to for one of their good friends. The evening was spent playing pool, pouring each other glasses of wine, and having engaging conversation on everything from cloud security trends, family trips, to favorite karaoke songs.

AWS re:Invent Day 4: December 4

Upwind Announces Runtime Security for Lambda Functions

On day 4 of re:Invent, we announced our release of the industry’s most advanced runtime-deep visibility for Lambda functions, enabling behavior tracing, execution-level insight, and exploitability-driven detection, all without requiring code changes.

Upwind Announces API Security for Fargate Workloads

We also announced on day 4 that Upwind is the first platform to deliver deep API-level tracing and threat detection for workloads running on AWS Fargate, providing Layer-7 visibility into serverless containerized microservices.

Upwind CEO Amiram Shachar on AWS Security Live

A major highlight of the week was the appearance of Upwind Co-Founder and CEO Amiram Shachar on AWS Security Live, where he discussed runtime security, AI infrastructure protection, and the future of cloud risk reduction.

This session drove significant follow-up conversations at the booth, particularly around runtime-grounded graph inventory, exposure validation, and securing high-scale AI workloads.

Upwind Surf Shop at the AWS Booth

During the entire week, the Upwind team met with hundreds of security professionals at our AWS Security booth, hosting an interactive Surf Shop experience that became one of the most memorable stops of the conference. Attendees received custom Upwind surf gear while exploring:

• Real-time topology and asset mapping
• Unified AI protection
• Runtime-powered CSPM
• Deep serverless and API visibility
• Multi-cloud risk correlation through the Upwind Graph Inventory

The booth saw continuous traffic throughout the week and generated some of our strongest customer conversations to date.

Key Takeaways from Re:Invent

This year at re:Invent, energy was high from both vendors and practitioners as we close out 2025. Here’s what the Upwind team had to say about their biggest take aways.

“I’ve been to so many re:Invents, but this one was different. The energy was unreal, and the Upwind crew was there in full power! One thing was clear to me in every conversation: in the era of AI-powered innovation, the security landscape is being redefined. Cloud environments are expanding faster than ever, data is becoming more dynamic, AI agents and MCPs live at runtime, while threats are growing increasingly intelligent. Our customers need a security foundation that not only keeps up but also anticipates and adapts in real time, and Upwind is here to deliver.”

-Lavi Ferdman, co-Founder and VP Stratetic Sales at Upwind

“Across every conversation and demo I’ve given this week, not a single person said, ‘Oh, we’ve already solved this’ or ‘We already have the visibility that Upwind brings.’ Every time, it was an eye-opener—this is how you can do cloud security. This is how you can level up your organization’s approach to cloud security.”

-Drew Khorasani, Solutions Architect at Upwind

“One of the most powerful trends this year at AWS re:Invent is how many teams are finally moving into serverless and federated infrastructure. In prior years, folks were mostly struggling to move from monolithic applications to microservices—but now we’re hearing excitement around Lambda and Fargate. And with that shift comes security complexity that we’re uniquely positioned to help solve at Upwind.”

-Miguel De Los Santos, Solutions Architect at Upwind

“Every discussion I’ve had during this re:Invent proved the importance of using the right capabilities to secure ephemeral, distributed and agentic workloads. These are no longer the architectures of the future but those of today and runtime protection is becoming more important than ever.”

-Tomer Hadassi, Chief of Staff at Upwind

“Three years ago, the market was satisfied with basic cloud security, mostly posture management and surface-level visibility. But the cloud has evolved, workloads are more dynamic, and the pressure on security teams has never been greater. What organizations want now is a cloud security partner that can unify findings from Layer 3 to 7 with real context and scale effortlessly with next-gen architectures. Across the industry, from customers to partners, the message is clear: this is Upwind’s moment.”

-Max Stevens, VP of World Wide Sales

A Defining Year for Runtime-First Cloud Security

Across every launch, partner conversation, and technical deep dive, this year’s re:Invent reinforced the same message: security programs are evolving toward real-time, contextual, and unified visibility across cloud and AI environments.

Upwind’s announcements, including multi-cloud CSPM enhancement, unified AI protection, serverless runtime tracing, API visibility for Fargate, and the new Asset Map, positioned our platform as a foundational system of record for modern security organizations.

We’re grateful to every customer, partner, and AWS team who joined us throughout the week. The momentum coming out of re:Invent sets the stage for an even more transformative year ahead. See you next year at re:Invent 2026.